If you are considering a career as a dog trainer you may be
wondering if you should focus on group classes or whether you should
offer private obedience classes. Actually, both classes can offer great
benefits to you. They each have their advantages for you, the dog
trainer, and for owners and dogs.
Traditionally, group classes
have been the way to go for most trainers. They allow you to give one
lesson to many people at one time. All of your clients are paying you
for your training expertise at once. You are getting the maximum return
for your work. If you are using a facility - perhaps renting a space -
you can reduce the number of nights you have to rent it. If you are
giving group lessons on the weekend you can give them all on one day.
Your expenditures are kept to a minimum with group lessons. From a
business standpoint group lessons offer many advantages.
With
group lessons you can also offer as many or as few classes as practical
for the number of students. It's up to you to determine the best working
number of dogs and owners in a class. However, it's usually possible to
fit in one or two more students and their dogs if necessary, so you
have a great deal of flexibility. You can also set up classes to appeal
to special groups, such as puppy kindergarten classes, classes for older
owners, classes for new dog owners, and so on. There are good reasons
why group lessons have always been popular with both trainers and
owners.
Yet there are some good reasons to consider giving private
lessons, too. For one thing you can give these lessons during weekdays
on a day and time that is convenient for you and the owner. You will
usually go to their home so you would not need to use your own facility.
Private lessons can be a way to supplement your dog training income at
very little expense to yourself.
Additionally, many owners are
willing to pay more for private lessons. They may have dogs with a
problem that can't be addressed in a group lesson - some issue that
isn't resolved with simple obedience lessons yet which is well within
your scope as a dog trainer. It could be housebreaking problems that
wouldn't be an issue in a group obedience class. It could be a problem
that is only triggered in the home environment, such as excessive
barking in the backyard.
Some owners are simply more comfortable
receiving one-on-one instruction and they are willing to pay extra for
your time and attention. They can be inhibited in a group session and
will be able to focus on learning and training their dogs much better
with private instruction.
Likewise, some dogs may learn better in a
private training session since there are fewer distractions offered
than there are in a group lesson. It may be easier for a dog to focus on
learning without being surrounded by several other dogs and people in
an unfamiliar setting.
While group classes offer the trainer the
advantage of having many clients in one place at one time, private
lessons can be very lucrative for dog trainers since you're offering a
more specialized service tailored to an owner's needs. Specialized
services can almost always command higher rates. Your time and effort
spent working with one dog and one owner in a private lesson can be a
great supplement to your income as a dog trainer.
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